NMAC Public Service Announcement Airing Nationwide
December 1, 2008
NMAC Launches African American Women GET Real Campaign
At the 2008 United States Conference on AIDS,
NMAC premiered its first public service announcement (PSA) in ten years, African American Women GET REAL about AIDS.
The
PSA, which features NMAC Board Member and singing legend, Nancy Wilson; CEO and
Founder of Aspirations Wholistic Tutorial Services, Archbishop Joyce
Turner-Keller; and HIV/AIDS Activist, Ebony Gilreath, speaks directly to African
American women about the importance of knowing their HIV status. (Click here for more information.)
The three
generations of African American women speak directly to their peers about the
importance of discussing HIV/AIDS with each other and their families and
learning their status. Black women who test positive are told that they can live
a good live with AIDS, though it takes work. And those who are negative are told
to "learn how to to stay that way." Click here to
view this groundbreaking PSA.
The GET REAL campaign was made possible
through a special partnership between NMAC and Cable Positive, the national
nonprofit organization dedicated to mobilizing the talents, resources, access
and influence of the cable and telecommunications industry to raise HIV/AIDS
awareness. The PSA will appear on cable outlets nationwide throughout the fall,
including local news channels and local cable systems, and has already aired in
California.
For more information about the GET REAL
campaign, click
here.
Before GET REAL, There Was Live Long Sugar
In September of 1994, NMAC launched a bilingual social marketing
campaign called Live Long Sugar, featuring singing
legend and honorary NMAC board chair, Patti LaBelle. Click here to view the PSA. The campaign, produced in Spanish
and English, targeted communities of color and encouraged preventative therapy
for AIDS related pneumonia.
